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This year-over-year reduction greater than offset increased sports cost resulting 30 weeks from now further events. As expected, this reflects elevated expenses, together with larger sports rights amortization, resulting from extra occasions in the current quarter in addition to higher bills associated with efficiently rising our mobile and broadband companies and investment in key development initiatives, which now consists of Sky Connect, our not too long ago launched business broadband enterprise within the U.K. We continue to expect Sky EBITDA in the second half of this year to accelerate from first half ranges, reflecting the advantages of a reset to major sports activities rights as well as a more efficient operating construction. In NBCUniversal's Media section beneath Jeff Shell and Mark Lazarus, we're beginning to see the advantages of our new working structure. Media EBITDA declined 3.7% when including Peacock, which generated income of $91 million and an EBITDA loss of $277 million. Theme Parks income decreased 33.1% within the quarter and generated an EBITDA loss of $61 million, which included $a hundred million of Universal Beijing pre-opening costs. Media, which combines our Tv companies in Peacock; Studios, which combines our movie and tv studio companies; and Theme Parks. And NBCU, which seems just like the division with essentially the most upside coming out of COVID, I'm simply -- I don't know if this is the 12 months of peak losses for Peacock, however Theme Parks appear like they're on a 5 year progress tendencies, advertising -- production is coming again, and so forth., at Sky, you can see the leverage.

We had been just lately named as one in all the top five Big Companies to Work For within the U.S. 10 Inclusive Companies within the U.K., a testament to the work and passion of our fantastic workers. The biggest quantity of online advert income in the primary half of the 12 18 months ago came from key phrase searches, the place advertisers pay search engine companies to checklist their Web pages increased in results presented to users as they do on-line searches. Looking to the second quarter, we expect wholesome progress in distribution income to proceed. China later within the second quarter. So in summary, we're all very proud and inspired by our first quarter outcomes. Turning to bills. Cable Communications first quarter expenses increased 1.5%. Programming expenses have been up 5.5%, primarily because of the number of contract renewals that started to cycle through in 2020 mixed with annual escalators in existing agreements. For the complete year, we continue to expect programming expense to extend at excessive-single-digit ranges. Looking to the second quarter, we expect programming expense development to extend at low-double-digit ranges due to the continued impression of contract renewals as nicely as the comparison to final yr's second quarter, which was favorably impacted by adjustments accrued for customer RSN fees.

And from what we see at present, we anticipate complete broadband additions for the 12 months to develop by mid-single-digit levels in comparison with 2019, which other than the extraordinary development we had in an unusual 2020, was the perfect 12 months in more than a decade. New U Life the company behind the Somaderm Gel, believes that everyone deserves to reside their finest life possible, and this product is designed to help you do exactly that. We generated 221,000 internet customer additions, the perfect first quarter in six years, pushed by streaming throughout our markets as well as steady momentum in cellular and broadband throughout the U.K. Direct-to-consumer income increased 1.8% with growth in the U.K. Advertising income declined 3.4% as decrease leisure scores and powerful political comps had been partially offset by more sports in the quarter, strengthened news and the launch of Peacock. We additionally anticipate considerably increased sports rights amortization in comparison with last year when occasions had been paused. Significantly fewer releases in the first quarter resulted in decrease expenses driving EBITDA growth of 66%. We're excited to be releasing Fast 9 in theaters later within the second quarter, but we delayed the release of Minions 2 from July of this yr to July of 2022, which will shift the income from 2021 to 2022 in addition to we're continuing to handle our movie fleet to maximize worth.

Excluding Peacock, Media EBITDA increased 10%, primarily pushed by decrease bills, which was partly as a result of lower entertainment costs related to fewer authentic hours aired and partly as a result of our new working mannequin. Media revenue elevated 3.2% driven by 9.1% growth in distribution revenue, which mirrored increased rates submit the successful completion of several carriage renewals at the end of 2020, partially offset by subscriber declines, which showed sequential enchancment. Turning to video. Revenue was per the prior 12 months, reflecting very wholesome ARPU growth of 6.8%, offset by net video subscriber losses totaling 491,000, which we felt mostly on the connect side as residential churn improved 12 months-over-yr. The strong customer additions coupled with ARPU development of 4.4% drove a 12% improve in broadband revenue for the first quarter, the most important driver of overall cable revenue, and we count on this pattern will proceed. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis factors of yr-over-year improvement.

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